Business-minded designers are the new rock stars. We solve the complex problems and have fun doing it.

I believe the process starts with getting to know the product and the user on a personal level. Some people call it user-centered design, I call it common sense.

I've had the opportunity to craft transformative brand experiences for companies such as Martha Stewart, National Geographic, Nike, Barnes & Noble, Apple, Microsoft, HP, and Rogers. 

Most recently I've headed up a team that created the Content Capsule SAAS platform that builds embeddable interactive experience for content marketing programs. 
Throughout the years, I’ve:
• Reimaged major web properties, including,,, and 
• Converted Allergan’s sales teams to be entirely digital. 
• Created a mobile app that helped streamline the way people donate to charities.
• Helped Microsoft think about its online retail experience differently 
• Created new digital tools for Rogers, Canada’s largest telecom provider. 
• Launched new products for Allergan, Bristol-Myers Squibb, Apple and more.
• Helped an auto insurer defend the great people of my home state of New Jersey
• Repositioned a startup, helped build a SAAS product and figured out how to market it. 
• Created campaigns for brands such as Nike, Coca-Cola, BestBuy, MasterCard, HP, J&J, Royal Caribbean, and Smirnoff.
Along the way, I’ve also worked with some exceptionally talented people at agencies such as Rosetta, JWT, RGA, and The Wonder Factory. I’ve built creative teams, pitched and won my share of accounts, collected a few awards along the way, and always tried to make the most significant business impact I could for my clients.
Specialties: Strategy, Creative Direction, Product Design, Art Direction, Visual Design, UX, Brand Direction, Interface Design, Interactive Design
If you are interested in working together and just have a question, send me an email or connect with me on LinkedIn.