The challenge, Increase premium product adoption for IncrediMail among existing customers.
The Solution, new brand positioning that sets Incredimail up as a digital communication hub. Email is our connection to friends, loved ones and anyone we care about keeping in touch with. It can become an impersonal form of communication. Or it can enhance our relationships. With Incredimail, you don’t just get a convenient and easy‐to‐use email platform. You get tools and functionality to truly express yourself to your friends and family. Incredimail is a better connection to the ones you care about.